Point of View
THE LATEST
By Loretta Soffe
3/21/2023
Your DATA problem may be the humans that are analyzing it
Exploring the importance of combining sector expertise with data analysis for better decision-making in retail.
Recent Articles
By Kelsey Duffield
1/11/2022
What is a DAM system?
A Data Asset Management System is your one-stop shop system or process for collecting, organizing, storing, and accessing digital files and information.
By Jeremy Norberg
8/17/2021
How to automate your retail tech stack
Automation helps you spend less time on mundane repeatable tasks and more time on what you do best - delivering exceptional customer experiences.
By David Schripsema
11/30/2021
Meet our Partner Netlify
Why is Netlify a great tool for retailers? Put simply: reliability, scalability, and worldwide infrastructure.
By David Schripsema
11/16/2021
Meet our Partner Shogun
Shogun Frontend makes it so easy to set up templates, pull in components, and much more so pages load quickly, and your customers have great experiences.
By David Schripsema
5/25/2021
A Retail Tech Glossary: The Letters! What Do They Mean?
This glossary of common acronyms and terms will help you navigate retail technology. Your comprehensive guide to decoding retail technology acronyms.
By Sam Reed
1/13/2021
How to pick the right Shopify theme: buy right or buy twice
Taking the time upfront to decide what your e-commerce site needs to accomplish saves you time and money. You can buy right or you can buy twice.
By Jeremy Norberg
5/18/2021
How to improve your Shopify store’s Google Lighthouse score
At Assemble, we approach projects holistically. Instead of finding new plugins to fix obvious problems, we look under the hood to see what's not working.
By David Schripsema
6/1/2021
What is omnichannel retail?
Omnichannel retail means a brand has one view of their customer, no matter which channel(s) they do business in.
By David Schripsema
6/29/2021
What is a CDP and why every retailer should have one
A Customer Data Platform collects data, condensing it into a single customer profile that helps retailers predict ways to retain ideal target markets.
By David Schripsema
7/20/2021
What is a PIM? And why should I have one?
A PIM is the record of the products your company sells. It can be as basic as a handwritten ledger or as complicated as an SAP implementation.
By Jeremy Norberg
6/15/2021
What to know before starting an international e-commerce store
Expanding your retail business internationally is complex. Taking the time to plan your international e-commerce store can help ensure success.
By David Schripsema
11/9/2021
Who, What, and Why: Assemble’s Partners in Retail Technology
We’re successful when you’re successful. To that end, we won’t recommend a vendor that’s not right for you, regardless of our partnership with any vendors.
By David Schripsema
5/5/2021
When should you go headless with Shopify?
Understanding when a headless e-commerce site is the right solution for you helps to understand how Shopify works.
By Melissa Chan
8/3/2021
5 Tips to optimize images for web
Here are a few tips that will help you optimize your images, decrease load times, and increase the conversions of your site.
By Mandi Fillmore
9/7/2021
Assemble’s WFH Policy
Our policy is that employees should work from wherever they feel they are the most productive.
By Claes Nygren
10/5/2021
How to enrich first party data
Data enrichment is the process of pairing first-party data you collect with more meaningful information, allowing you to better know your customer.
By Sam Reed
10/12/2021
How to choose a shipping integration for your e-commerce store
When it comes to finding the right shipping integration for your business, it's important to find one that works with your entire tech stack.
By David Schripsema
10/26/2021
Three big takeaways for retailers from Apple’s “Unleashed” Event
At this year’s Unleashed event, Apple made several timely, bold decisions that retailers should pay attention to and even consider.
By Eric Tucker
1/5/2022
An Introduction to E-Commerce Analytics
How to identify and interpret performance metrics that will help you grow your e-commerce business
By Jason Kohn
12/8/2021
5 Questions retailers should answer before going headless
Answering these five questions will help you know if it's time for your retail e-commerce site to go headless.
By Joel Cummings
1/19/2021
How technology can improve business exponentially
Technology can help retailers gain operational efficiency by forecasting demand, improving operations, and reducing costs.
By Jeremy Norberg
1/28/2021
What is technical debt?
Many retailers accumulate tech debt in the name of speed or growth and end up with a random set of tools that may solve one problem but cause another.
By Joel Cummings
2/2/2021
What is process debt?
What is process debt? Any work done that does not add value to the customer or business. It’s a process that you keep doing over and over and over again.
By Janet Cummings
2/16/2021
The fundamentals of price for retailers
If a product is not priced correctly, nobody buys it. You can place the right orders, merchandise perfectly, and price yourself right out of business.
By Janet Cummings
2/24/2021
The fundamentals of retail merchandising
When you consider where your products are placed and what products they are paired with, you can build an effective strategy to increase your sales, while serving your customers.
By David Schripsema
8/31/2021
What is an ERP?
Architecting your tech stack around a single source of truth is good for business, and an Enterprise Resource Planning (ERP) can help you do just that.
By Claes Nygren
9/21/2021
Why retailers should own their first-party data
As a retailer, consumer data is possibly the most valuable asset you can possess. How can you be sure you own your data? Read this post for starters.
By Joel Cummings
7/27/2021
Why site speed is so important for online retailers?
Your site speed is an enormous factor in conversions. In today’s post, we share a few tips to help improve your site speed.
By Jeremy Norberg
3/12/2021
New look, expanded offerings, same Assemble team
We just celebrated our 10th birthday. We developed our vision for the next decade and beyond and we're excited to share our vision with you.
By Claes Nygren
12/28/2021
How to archive data so you can access it
Historical data helps you analyze trends, see what worked in the past, make predictions about the future, and gain valuable insights about your customers.
By David Schripsema
7/1/2021
3 Key Takeaways from Shopify Unite 2021
At Unite 2021, Shopify announced updates in developer tools and capabilities, changes to payment structure, and updates to the checkout experience.
By Jeremy Norberg
4/27/2021
Why should small businesses invest in technology leadership?
For many small business owners, investing in technology architecture just isn’t a priority, but it should be.
By Dave Hayes
4/13/2021
The beginner’s guide to affiliate marketing
Affiliate marketing is a type of performance marketing where brands pay for results, not traffic.
By Kelsey Duffield
2/8/2022
Why we use the today, tomorrow, and day-after-tomorrow framework
When companies use the today, tomorrow, day-after-tomorrow framework, both individuals and the business as a whole thrive.
By David Schripsema
6/8/2021
How the pandemic has changed the retail experience
Retailers have a unique opportunity to reach new customers post-pandemic as they return to in-store shopping through customer service and experiences.
By Dave Hayes
6/22/2021
Affiliate marketing and first-party data: What to do when the third-party cookies crumble
In a world without third-party cookies, you’ll need the right tools and marketing strategy so your affiliate program doesn’t just survive, it thrives.
By David Schripsema
6/17/2021
3 big takeaways for retailers from Apple's WWDC 2021 Keynote
This year, at Apple's WWDC Keynote, they doubled down on their efforts to support the right to privacy. Here are some implications for retailers.
By Claes Nygren
11/23/2021
How data reveals micro markets
It’s one thing to think you have a certain market, and it's another to prove it through analytics. With the right tools, you can find these markets.
By Jay Jones
7/13/2021
Four ways to manage code smell
Code in any language can behave badly, read poorly, and smell funky. Fixing code smell requires agreement and training on some best practices.
By Rachelle Cummings
11/2/2021
A Simple SEO Checklist
Write for people first, then optimize for SEO. If your content doesn't serve your audience, they won't be searching for it.
By Jeremy Norberg
4/20/2021
Four challenges every retailer faces
Whether you’re struggling with process debt, technical debt, investing in the right technology or investing in custom solutions, you’re not alone!
By Kelsey Duffield
9/14/2021
7 Tips to optimize your e-commerce site for BFCM
Here are some tips to help you optimize your e-commerce site for what's predicted to be a busy 2021 BFCM season.
By David Schripsema
8/10/2021
6 Signs it’s time for your e-commerce site to go headless
It’s getting harder to know when to go headless as low code solutions continue to improve, so we put together some guidelines to help you know it’s time.
By Eric Tucker
1/21/2022
E-Commerce Metrics for the Growing Retail Brand
The performance-optimizing metrics that any data-driven online retailer should consider in their 2022 analytics strategy.
By Janet Cummings
2/10/2021
The fundamentals of ordering inventory for retail
When you are in retail, ordering the right amount of inventory can be the difference between making a profit and going under.
By Melissa Chan
10/19/2021
How we manage stable and secure deploys
Stable and secure deployments mitigate against apps crashing at launch while ensuring apps have been tested and there are no security issues.
